DESIGNER - STRATEGIST - INNOVATOR - BRAND CREATOR
FERNANDO STEIN MARONIENE
Enthusiastic B2B high-tech industry senior Strategy, Product, and Marketing executive passionate about innovation and envisioning the future by exploring transformative business models in a digital ecosystem.
As a marketing leader, I have had the opportunity to lead companies by helping to create value propositions, go-to-market strategies, brand awareness campaigns, and demand generation programs for different segments, verticals, and geographies.
Creative and motivational leadership style with a record of building multi-cultural and high performing teams who deliver business results in multinational and cross-functional organizations.
As a marketing leader, I have had the opportunity to lead companies by helping to create value propositions, go-to-market strategies, brand awareness campaigns, and demand generation programs for different segments, verticals, and geographies.
Creative and motivational leadership style with a record of building multi-cultural and high performing teams who deliver business results in multinational and cross-functional organizations.
Professional Experience
BROTHER Intermational | Bridgewater, NJ | 2022 - Present
Senior Director Product Marketing Americas
RICOH | Weston, FL | 2016-2021
Vice president of Marketing, Latin America
ADOBE Systems | Miami, FL | 2011-2016
Director of Marketing, Latin America
HEWLETT PACKARD (HP) | 2001-2011
STEELCASE | São Paulo, Brazil | 1996-2001
Product and Marketing Manager South Cone (Brazil, Argentina and Chile)
Senior Director Product Marketing Americas
RICOH | Weston, FL | 2016-2021
Vice president of Marketing, Latin America
ADOBE Systems | Miami, FL | 2011-2016
Director of Marketing, Latin America
HEWLETT PACKARD (HP) | 2001-2011
- Head of Marketing, Latin America/MCA - Consumer and Commercial (Miami, FL)
- Regional Product Marketing Manager (Miami, FL)
- Consumer Marketing Manager, Brazil (São Paulo, Brazil)
- SMB Marketing Manager, Brazil (São Paulo, Brazil)
STEELCASE | São Paulo, Brazil | 1996-2001
Product and Marketing Manager South Cone (Brazil, Argentina and Chile)
Education
- Digital Marketing (2022) at Northwestern Kellog School of Management (Virtual)
- Digital and Social Strategy (2015) at Harvard Business School - HBS (Boston, MA)
- Business Administration MBA (2014) at the University of Phoenix (Miami, FL)
- Executive Marketing MBA (2000) at the University of São Paulo - USP (São Paulo, Brazil)
- Bachelor in Industrial Design (1989) at the University of State of Rio de Janeiro - UERJ/ESDI (Rio de Janeiro, Brazil)