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Head of the print and imaging B2B Business Unit with full P&L responsibility, I spearhead from the product strategy and planning to the Go-to-Market execution, including sales, marketing, and supply chain. My main challenge is to transform the business model by creating a contractual and connected (IoT) business with recurrent revenue (Print As a Service).
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Launch of the Enterprise Color laser products at the National Dealer Meeting in San Diego (Aug 2022), highlighting dealers testimonials. Same concept was leveraged for the press conference in NYC.
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Brother legacy on consumer products is a blessing and a curse. At the same time it provides great brand awareness, it also remits to Brother home products. Objective of the campaign "We mean Business" is to highlight the Brother for Business value proposition, which starts with Enterprise level products, but also includes the professional support that works side-by-side with companies to understand, optimize and develop solutions. It also includes profitable programs and systems that Brother offers to its channel partners.
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BROTHER FOR BUSINESS
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BROTHER MUSEUM NAGOYA
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THOUGHT LEADERSHIP
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