DIGITAL MARKETING

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ADOBE SUMMIT (LAS VEGAS)

IAB (MEXICO CITY)

DIGITAL MEDIA

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CREATE NOW EVENT

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ADOBE DAY - GLOBO TV

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DPS & VIDEO EVENTS

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ADOBE MAX

Although there was a cadence of local industry and Adobe own events within the Latin America region, one important aspect of the engagement strategy was to leverage Adobe's unique global events such as Adobe MAX (Digital Media) and Adobe Digital Summit (Digital Marketing). The LATAM strategy was to drive it top accounts to those events to get a global perspective while being part of  the Latin America session and gathering activity to share the regional state of Digital Marketing and the best practices that matches the current regional state. Some customers were also selected to participate into the global C'Level track.

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